Users
of ostomy appliances prefer safety, comfort, low profile
and ease of use in their skin
barriers
Our knowledge of the preferences expressed by wearers of ostomy appliances leads us to conclude users of ostomy appliances make their
buying decision based
primarily on four product performance criteria. Included
below is a chart identifying the four criteria in what we
believe would be the consumers' order of importance. We
believe the leading brand today likely outperforms the
industry mean by between 12% and 15%. We believe
our xm18
product can surpass that
industry leader in all criteria.
Our knowledge of the preferences expressed by wearers of ostomy appliances leads us to conclude users of ostomy appliances make their