Users of ostomy adhesives prefer safety, comfort, low profile and ease of use in their skin barriers
Our knowledge of the preferences expressed by wearers of ostomy appliances leads us to conclude users of ostomy appliances make their
buying decision based primarily on four product performance criteria. Included below is a chart identifying the four criteria in what we believe would be the consumers' order of importance. We believe the leading brand today likely outperforms the industry mean by between 12% and 15%. We believe our Xen18 product can surpass that industry leader in all criteria.
Our knowledge of the preferences expressed by wearers of ostomy appliances leads us to conclude users of ostomy appliances make their